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Editorial Concept for i-D Magazine
A conceptual editorial project interpreting i-D’s urban and rebellious tone through four looks: loud NYC street girl, business-street fusion, classic streetwear, and a gritty, playful edge. I curated moodboards, model selection, styling, hair, and posing direction to embody each character and align with i-D’s editorial aesthetic.
Skills Demonstrated: Creative direction, concept development, editorial styling, moodboard creation, and visual storytelling.
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Visuals: Moodboards for each look, model selection and brand references, and curated outfit compositions showing the progression from concept to execution.
The Concept
i-D
Autumn 2022
Gold grills, summer thrills, and raw edge.
NYC
Being loud in fashion

Model
IMG Models
YUE GU
178 cm
Bust 28.5''
Waist 23.5"
Hip 34"
Shoe Size 8

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