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Editorial Concept for i-D Magazine

 A conceptual editorial project interpreting i-D’s urban and rebellious tone through four looks: loud NYC street girl, business-street fusion, classic streetwear, and a gritty, playful edge. I curated moodboards, model selection, styling, hair, and posing direction to embody each character and align with i-D’s editorial aesthetic.
 
Skills Demonstrated: Creative direction, concept development, editorial styling, moodboard creation, and visual storytelling.
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Visuals: Moodboards for each look, model selection and brand references, and curated outfit compositions showing the progression from concept to execution.

The Concept

i-D

Autumn 2022

Gold grills, summer thrills, and raw edge.

NYC

Being loud in fashion

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Model

IMG Models

YUE GU 

178 cm 

Bust 28.5''

Waist 23.5"

Hip 34"

Shoe Size 8

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