Yours Truly: Sleep Softly, Dream Sweetly, Wake in Love
Branding Concept & Development
Yours Truly is a conceptual silk pillowcase brand inspired by emotional connection and everyday intimacy. The brand features embroidered phrases like “Dream of Me” and “Yours Truly,” reflecting nostalgia and romantic simplicity. This project includes visual identity design, moodboard creation, logo and font selection, product concepting, sustainable strategy planning, and sales projections.
Skills Developed:
Creative direction, branding, storytelling, visual merchandising, typography, color theory, marketing strategy, and product development
Visuals: Mood boards, logo and font exploration, color palette, concept boards, merchandise classification system, and line sheet visuals.